A full service sync department from the world's leading independent music company


Believe Sync is the creative licensing department of leading independent music company Believe; we provide music for advertising, TV, film and video games from a vast and diverse selection of independent labels. 

Working closely with our partners in the creative industries, we offer free catalogue searches, bespoke recordings and wider brand partnerships with the music and artists we represent.




This is a small selection of some of the labels we work with here at Believe Sync. You can dive deeper into the catalogue over on our Spotify profile, which includes a regularly updated 'Ones to Watch' playlist, as well as label samplers and themed playlists. 




Previously known as Believe Recordings, AllPoints is our our in-house record label based in London and Paris. Currently home to the likes of James Vincent McMorrow, Novo Amor, Blue Lab Beats, Alela Diane, Breton, Brooke Bentham, Ciaran Lavery, ESSE, Gavin James, Meadowlark and more.




Naïve, a non-conformist and eclectic record label based in France, has been releasing pop, classical and jazz recordings from the likes of M83, Marianne Faithfull, Jeanne Added, Pink Martini and many many more for the past 18 years. Believe Sync handles all worldwide sync licensing for the label.

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Phases is a brand new imprint of AllPoints. The label aims to work with the most talented modern composers in the ambient and post classical and electronic sphere and give them the platform to develop their projects globally. Artists include Max Cooper, Neil Cowley, Erland Cooper, Patrick Jonsson, Stray Ghost, The Last Dinosaur, Paddy Mulcahy and Peter Sandberg.



Our partners at TuneCore work alongside a huge number of independent artists, distributing their music and collecting publishing royalties. Based in LA and NYC, the TuneCore Sync team work with Believe Sync to ensure no stone is left unturned when answering a creative brief.



Greco-Roman have been putting on parties and releasing forward thinking leftfield electronic pop for almost 10 years. Believe Sync is proud to represent their full catalogue worldwide. 



Releasing groundbreaking electronic music since the early 90's, Metalheadz is an all conquering DnB collective and home to some of the biggest tracks in the genre. Believe represents master sync licensing worldwide. 

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Plus many more...

Our roster of distributed labels and artists signed to our label services division is vast, and growing all the time. To keep up to date with our favourite new releases, check out our ever-changing 'Ones To Watch' playlist over on Spotify or get in touch to be added to our mailing list.